A silent voice across the MEdiaverse: The Next Day as identities prosumed


Back in March 2013 I posted an article in which I tried to analyse Bowie’s comeback album The Next Day. Quite a few things about ‘Bowie now’ intrigued me so I worked on some of my ideas around social media and identity and eventually published an academic remix of the original article (read original here) in Celebrity Studies journal.

Not long after publication The Next Day album designer Jonathan Barnbrook sent me this message which I took to be quite positive:

“…well very interesting. quite academic language but just about understandable. reasons are much more various and multifaceted, partly accidental but certainly contain elements that you are discussing.”

I love the ‘just about understandable’ bit… I suppose it was written for an academic journal so the language is a bit ‘academic’. It’s easy to forget sometimes just how rarified a language academic-speak can be. And like any language it takes some time to understand, so I was over the moon that Jonathan took the time and effort to read the article.

More recently I was told by someone close to Bowie’s camp that he also enjoyed the article… I can’t publish the email but I can say the fanboy in me did summersaults. So, here it is for anyone who wants to take a look… but I would urge you to read the original so you can see how everyday language can become tied in academic knots, while not really adding anything that new!!!

Click here to download a PDF of the article The Next Day as identities prosumed



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